CHILDRENSWEAR

Childrenswear

Lectra helps to address
this dynamic and fast-growing market

CHILDRENSWEAR, A GROWING SECTOR WITH ITS OWN RULES

A specific range of challenges frame the way childrenswear is designed, produced & retailed. More sizes, body shapes, different rules and regulations—make this a very unique category.
Lectra provides companies with expertise, technology and the right approach for this dynamic category. A sector that just won’t stop growing, especially with the gradual introduction of the two-child policy.

LES ENPHANTS

Customer Story

https://www.lectra.cn/sites/default/files/sections/videos/Medium-lectra-customer-story-les-enphants-en_1.mp4
https://www.lectra.cn/sites/default/files/sections/videos/Medium-lectra-customer-story-les-enphants-en_1.webmsd.webm

SOLUTIONS FOR CHILDRENSWEAR:
COMFORT, FIT AND DURABILITY

Childrenswear is complex, with more sizes and more constraints compared to adult clothing. Fit, quality, comfort and value are key for all price categories. Parents attach great importance to the safety aspect and comfort of children's clothing. It’s not just a question of making clothing progressively bigger, but of adapting styles, prints and trims to each age group. This means specific considerations from design to the cutting room.