DESIGN & PRODUCT DEVELOPMENT

Design and product development
in Chinese fashion & apparel industries

FROM SMART DESIGNS
TO BEST-SELLING PRODUCTS

As the Chinese market transitions from apparel production to fashion consumption, Chinese companies must change their approach to designing, developing and delivering fashion. Lectra supports companies in finding the right balance between creativity, innovation and profitability by placing design at the core of collection development.
Designers need to create the right products in line with seasonal trends to ensure profitability. By connecting designers, product development and production teams, Lectra’s design solution allows companies to create innovative products faster and at a lower cost.

LECTRA'S DESIGN SOLUTIONS ENSURE CREATIVITY

When companies develop their brand awareness with a clear positioning, turning a creative concept into a best-selling product is a main concern.
Lectra’s design solutions are based on fashion expertise and design best practices as well as innovative styles acquired through partnerships with major brands in the world. They facilitate the development of accurate technical sketches in line with key trends and seasonal colors.

https://www.lectra.cn/sites/default/files/sections/videos/BLOC%202%20VIDEO%20-%20DESIGN%20EXPERTISE.mp4

LECTRA'S DESIGN SOLUTIONS BRING TEAMS TOGETHER

How does a company with little or no design experience compete with established brands? By balancing talent, technology and process. Talentwise, bridging creative and technical teams is challenging yet essential to ensure smoother collaboration.
Based on a pragmatic project approach and best-in-class experience, Lectra facilitates teamwork to ensure accurate information sharing.

SPEED UP THE DESIGN PROCESS IN THE FASHION INDUSTRY

Plugging design into the rest of the organization is critical to reducing lead times. Lectra allows designers to share sketches and textile designs with product development colleagues, production teams and suppliers, on a unique platform, to make sure products reach stores on time.

LECTRA'S PRODUCT DEVELOPMENT SOLUTIONS FACILITATE THE SHIFT FROM "MADE IN CHINA" TO "CREATED IN CHINA"

At the crossroads of design and production, product development drives brand consistency in terms of fit and look. Product development has a major impact on both time to market and cost, and of course on customer loyalty. Lectra’s approach to product development centers around 3D virtual prototyping for right-fit, collaborative process and interactive design, thus allowing Chinese companies to develop their own brands with both confidence and coherence.

AT LECTRA, FASHION AND APPAREL PRODUCT DEVELOPMENT EXPERTISE BRINGS INSIGHT TO CREATE THE RIGHT PRODUCT

The rising quality of life in China and new trends in leisure consumption have created more occasions to dress for. To remain top-of-mind, Fashion and apparel companies have to produce more and more collections and development cycles become ever shorter. This means traditional development methods are no longer sufficiant. Transformation is needed at the heart of the business model.

LECTRA'S PRODUCT DEVELOPMENT SOLUTIONS
ENSURE THE PERFECT FIT IN FASHION AND APPAREL

Many Chinese brands struggle with less-than-perfect fit. Investing in assuring good fit will be key to giving them a decided advantage over western companies that rely heavily on European sizing standards.
Lectra provides companies with adapted solutions to ensure the right fit based on best practices and industry insight.

A FOCUS ON 3D WITH LECTRA'S PRODUCT DEVELOPMENT SOLUTIONS FOR FASHION AND APPAREL

True collaboration through shared visualization means a better product, an improved way of working and an enhanced creative process.
3D virtual prototyping is the way to optimize resources and preserve brand DNA. Lectra product development solutions give control early on in the product lifecycle, meaning cost constraints and volume fluctuations are no longer a risk. 3D virtual prototyping shortens the product development cycle by reducing the need for time-consuming physical samples, manual grading and physical fit sessions.

https://www.lectra.cn/sites/default/files/sections/videos/Video_F%26F_YOUKU_CN_1_0.mp4

LECTRA SHARPENS TOMORROW'S TALENTS IN FASHION

While there are a handful of internationally recognized Asian designers, the Asia Pacific region lags behind Europe and North America due to a lack of long-standing, well-established design schools.At Lectra, we believe Students are the future of fashion and that fashion increases one country's soft power, its prestige and attraction to other countries. We are proud to provide the best tools available to push boundaries and contribute to the continuous evolution of the industry, by investing in more than 50 school partnerships in Greater China.