LINGERIE

Lingerie

Lectra is recognized as a leading partner of the lingerie industry

A GLOCAL APPROACH TO THE LINGERIE MARKET IN CHINA

From the delicacy of the materials used to the variety of required techniques and the complexity of balancing fit, comfort and quality, the lingerie market has its own unique challenges and must address local specificities. Asian womens' tastes and sizes differ considerably from European ones with a strong preference for brighter colors and padding bra.
With experience in working with many of the world’s leading lingerie brands and manufacturers, Lectra provides lingerie-specific insights and solutions, mixing a global level of requirement with local understandings.

SOLUTIONS FOR THE
LINGERIE INDUSTRY:
COMFORT, FIT AND GLAMOUR

Learn how lingerie companies can reduce the time spent on development, increase margins and ensure time to market to create fresh, innovative, quality and cost-effective products thanks to Lectra's solutions in design, product development and the cutting room.

Watch Wacoal video

https://www.lectra.cn/sites/default/files/sections/videos/Video_Wacoal_YOUTUBE_EN_1_0.mp4