SPORTSWEAR

Sportswear

Lectra helps athletic manufacturers remain technically superior to the sportswear-inspired offers from fashion brands.

ADDRESSING THE SPORTSWEAR MARKET
IN CHINA

A major trend among the rising Young Lifestyle Elite in China is seeking work/life balance. Staying healthy all the time and keeping active physically is a way to embrace life and while seeking new experiences, customers are looking for the right outfit.
Sportswear is unique in that it needs to be adapted to a particular activity and specific postures.

Aimed at serious athletes, it needs to account for extra muscle mass. Precision is key: seams need to be placed carefully for comfort and transparency from sweating needs to be taken into account. Innovative, high-tech fabrics that protect from sun, wind, cold and rain can make the development process complicated and expensive, while logo placement can pose unique design challenges.

SOLUTIONS FOR SPORTSWEAR:
COMFORT, FIT AND PERFORMANCE

Learn how sportswear companies can improve on quality and comfort, cut down on expensive prototypes, reduce time to market and maximize profit margins with Lectra's 3D product-development technology and Lectra fashion PLM.